Iconic 30 Rock building renamed for Comcast, just as Tina Fey predicted


Just in from NBC: 30 Rock is now officially the Comcast Building. New sign atop the building will be lit up tonight pic.twitter.com/M8xC8EE8OC

— Brian Stelter (@brianstelter) July 1, 2015

The name change has been in the works for years, since GE completed its sale of NBCUniversal to the cable giant in 2013. But despite the purchase, the network’s headquarters still boasted rooftop signage advertising GE — until this week, that is, when General Electric’s initials were replaced with a giant Comcast NBCUniversal logo. Here’s NBC Nightly News anchor Lester Holt formally introducing the new sign on Wednesday night’s broadcast: Read more…

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