What it’s like to come out as transgender to 2 million people via text message

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Coming out as LGBT to friends and family is a huge step, and often a nerve-wracking experience. But imagine how daunting it would be to come out to more than 2 million people — via text.

That’s exactly what Freddie Bologno did Thursday morning. As DoSomething.org‘s mobile engagement manager, Bologno — who uses the gender-neutral pronouns “they,” “them” and “their” — is used to sending texts to many people. That’s their job: engaging youth on social issues via SMS messages.

When texting the organization’s 2.4 million-strong mobile audience about campaigns and good causes for more than three years, signing off messages with “Alysha,” Bologno has always had a rule of being honest — showing that it isn’t just a brand texting, but rather a real person. Now, they’re using the platform to show that person identifies as transgender. Read more…

More about Mobile, Lgbt, Social Good, Nonprofit, and Gender

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